Using Stakeholder Engagement initiatives, we should be able to identify
and understand:

• The needs, expectations, and perceptions of internal and external stakeholders
• The challenges and opportunities identified by those stakeholders and,
• The material issues affecting both internal and external stakeholders.

Having said this, we had to establish a Stakeholder Engagement Forum managed and resourced by the office of the Public Relations Director. This forum meets once a quarter, drawing in the participation of various stakeholder from Business, Labour movements, Transport industry and Community based organisations.

According to census 2011, the following are the population numbers in the respective areas that makes up the phase one of the IRPTN. This makes up the primary base of passengers likely to use the BRT System to either places of work, school, places of Leisure and general travelling to connect to other modes of transport.

Through stakeholder engagement, our main goal is to create, maintain and protect the business organisation’s reputation, enhance its profile and present a favourable image. This goal will be achieved through the following Public Relations elements:

• Build awareness of the business organisation
• Create interest among internal and external stakeholders
• Provide information on our service
• Stimulate demand
• Reinforce the brand